The Essence of Entrepreneurship

This process can easily get puffed up.

It seems another social network is about to be born or that some model is about to be disrupted yet again; talking about user numbers, open platforms, investment, and profit margins. It seems like passion, but it’s already slipped into a kind of blindness and illusion.

“Is it really bringing value to users? Does it meet a hard or a soft need of theirs?” An entrepreneur or a designer needs to ask themselves this often.

Having dreams or ambitions is a good thing, but keep these close to your heart, guard them fiercely. Then, humbly, quietly, and solidly, get things done.