Design and Innovation at Apple

1.  Making your own decisions about what’s good
Ive’s team doesn’t attend a lot of design conferences, even though they win lots of awards.  The two reasons offered for this is that they themselves are the highest standard they know of, and the team focuses on the judgment of team members, rather than external recognition. Ives also admits that they don’t want to let others in on too much on their process, or they might be able to close the gap.

2. Limiting the number of projects
When you take on too much, you don’t do any of it well.  Far better to ask your team to do a few things really well; things that might give you real lift-off compared to your competitive set.

3. Set the standard for success, then work to that
The example used was ‘no visible screws’.  These are constraints that force tremendous innovation in design.

4. Don’t put your innovators in a ghetto, make them part of the core business
Apple’s design team is closely involved with engineering and production.The products not only have to look good, they have to be something that can be manufactured and that works. The design team works directly with suppliers to create new finishes and new methods of using injection moulding. The suppliers get better themselves by virtue of working with Apple.

5. Seek to fail and improve

If you’re not failing, you’re not trying. Here’s how Ives puts it:

“One of the hallmarks of the team I think is this sense of looking to be wrong. It’s the inquisitiveness, the sense of exploration. It’s about being excited to be wrong because then you’ve discovered something new.”

A former Apple designer, Hartmut Esslinger confirms that the innovation process includes failure:

“Apple innovates in big ways and small ways, and if they don’t get it right, they innovate again. It is the only tech company that does this.”

尊荣以前必有谦卑

败坏之先,人心骄傲;尊荣以前,必有谦卑。
--圣经箴言:18:12
这个是今天祷告时突然冒出来的经文。

近日琐事

第一条,老婆和孩子回老家了,会呆上两个月左右。所以,这两个月,我得单身的生活。虽然有点点兴奋,可以好好利用这段时间做点自己的事情。但每天心里总是觉得孤单寂寞,非常的想老婆和孩子。

第二条,我奶奶去世了。我们碰到的问题是,基督的信仰与乡下葬礼风俗的冲突,具体的说是,乡下的葬礼都需要跪拜,参与做法事,但这些,是上帝所禁止的。开始,我和老婆都很挣扎,不知如何处理。但通过祷告,我们明确,坚守信仰。家人都很理解我们,特别是爷爷。最后的决定是,让我不要回家参加葬礼,这个有些遗憾。

第三条,听到奶奶去世的消息后,我那一整天心情很低落。除了一些难过,更多的是,觉得生命如此空虚,转瞬即逝。生命的意义是什么?

第四条,最近,超忙。“混战”的状态,兼了两个项目,周期短,而且是交叉进行。忙得灰头土脸的。疲倦、兴奋、盲目,还有成就感。但我明白,这不是设计师应该有的状态。

第五条,我这个土包子设计师也用上mac了。但我觉得,硬件永远不及大脑重要。设备的改进只是万把块钱、一瞬间的事,大脑的升级,却是不能计量,且是长期的。

第六条,近期,因为单身的缘故,会与一些朋友聚聚,聊聊工作与设计。

写点什么呢?

好几次打开WP后台,总想记录点什么。对于设计方面的想法,总觉得浅薄,零散,不足以分享,对于生活,不过那些家常事,唠叨多了,也无趣。

还是写点吧,至少让关心我的朋友知道,我还活着,而且还不赖。

1.换了份工作,猛犸科技。说实话,是个令我兴奋的公司,虽然目前一切还不完善,但万事都有开头的时候,对此,我有耐心与准备。

2.工作很忙。虽然大部分忙碌都被浪费了,但这些是团队磨合、成长,工作流程规范化过程中必须付出的代价。

3.激情依旧。上周五给misa说我想给公司换个logo,目前的logo问题很多。周六,周日,奋战两天两晚(周日上午礼拜照旧),周一提交了一份全新的logo方案,包括相关的应用(名片,产品包装,系统界面),并且打印了新名片。自己裁好名片,拿到手里的时候,真是相当的满足。设计的快感。

4.因为公司要迅速的扩大,目前我一直思考的是团队建设的问题。虽然我不在那个位置,但我希望猛犸能做好。对于整个团队,我的期待是:作风低调,产品霸道;对于设计团队,我期望是:设计的激情、氛围、动力。

5.虽然公司有很多机会,但我已经明确,老板不是我工作的中心,上帝才是。

6.5月17号,老婆和宝宝回长沙老家呆两个月。这段时间,我得好好的规划下。